BLOG Week 6: Television

length: 3 minutes 5 seconds
description: Michael Bay's The Island presents the audience with a huge amount of promotional tie-ins.
chapters: Ch 6. Movies
question: The specific type of promotional tie-ins that includes certain brands and products in movies (ex: Puma athletic wear, Nokia, and Budweiser in The Island) is called ___________ or ________________.
answer: product placement, brand integration