Week 4: Magazines

Name: Artist Locale

Concept: The magazine would cover all art-related things within Silicon Valley, including up and coming artists, fashion designers, architects, art exhibits from both underground and mainstream artists, and worthy local concerts to check out. It would be a cross between art and fashion.

Readers: 18+, men and women, all ethnicities and income levels (articles will include bargain-hunting tips and date and times for art exhibits with little to none admission fees; living in such a diverse area, featured artists would be of all ethnicities - Asian, Latino, Black, White - you name it.

Competition: national magazines such as GQ, Teen Vogue, Elle, Nylon. The different would be the quality of the content. The articles and content will be for real people of a real down-to-earth place like Silicon Valley, unlike the San Fernando Valley.

Advertisers:
1. owners of sophisticated, yet affordable restaurants
2. up and coming fashion designers
3. up and coming striving artists
4. architect firms
5. art gallery directors

Articles:
1. Best local bargain-hunting treasures
2. DIY clothing from old sweaters, cardigans, jackets, etc
3. interview with successful Bay Area artist + tips on how to become successful
4. interview with up and coming painter who was featured in a national magazine
5. A published journal of an art school's sruggle to hit it big and make his or her mark in the art world.

The premier issue would have a picture of a architecturally-pleasing close-up of San Jose's City Hall. "Artist Locale" would be in red letters, featured articles would be mentioned on the sides with black and red letters, and the close-up would be of the hall's steel beams touching the blue, cloudless sky.