Media Ethics Case 2009

In 2009, a Domino's employee in Conover, North Carolina, was recorded preparing a sandwich in the most unsanitary way. He sprayed snot on them, put cheese up his nose, and farted on the salami, while another employee jokingly announced that this food would son be delivered and eaten without the consumer ever knowing what happened. The video was uploaded onto YouTube, and in a matter of days, received more than a million hits. Although the two former employees had said the video was a prank and that the food was never delivered, Domino's suffered the consequences.

The video destroyed Domino's reputation, causing defamation to the company. And since the event was broadcasted and spread through YouTube, Twitter, and other social medias, it is a case of libel.