Propaganda Techniques

Common Man / Plain Folk
- This technique attempts to convince the audience that the propagandist's positions reflect the common sense of the people. In the video, Edwards states that the real heroes are the regular, everyday people of our country and that his voice represents all of them. He uses these folks in order to become more relatable and likeable.

Flag-Waving
- This technique is an attempt to justify an action on the grounds that doing so will make one more patriotic, or in some way benefit a group, country, or ideas. The shots of everyday Americans, the American flag waving proudly, and presidential rally add a sense of patriotism; by voting for Edwards, you're doing your part as a proud American.